Infographic: What Marketers Really Think About Artificial IntelligenceA new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek [youtube https://www.youtube.com/watch?v=4dsbHR138bw] Can Autonomous Stores Catch On?Brick-and-mortar stores are testing out an automationRead More

Crowdfunding is a great way to earn money for a project, product or personal business venture. Since getting its start, crowdfunding has helped entrepreneurs all over the world get the financial support they need. In 2015 alone, crowdfunding raised $34.4 billion – more than twice as much as was raisedRead More

This story originally appeared on Buffer At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companiesRead More

This story originally appeared on PCMag Netflix has a booth here at CES, but it’s easy to miss. The setup is not showcasing Stranger Things or HDR, but … human immortality? Stop by and you’ll find two lab-grown bodies inside glass pods, asleep and held in icy stasis. The signageRead More

Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about isRead More

Let’s just get this out of the way: most women do not want to go to a strip club, especially during a business conference. But, that’s the intent behind Sapphire Las Vegas’s introduction of — we’re really in the future now — robot strippers to its stage during this year’sRead More

Last year pretty much blew by. But, in 2018, you have an opportunity to start fresh, using new marketing strategies and proven tactical tools. What worked in 2017? What didn’t? What must be changed to increase traffic, leads, revenue and, of course, value? Related: 4 Trends That Will Shape (or Continue to Shape) ContentRead More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound When we create Facebook video ads for clients, we follow this three-step formula: 1. Stop the scroll This goalRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound The 80/20 Rule, aka the Pareto Principle, says: 80 percent of what you get comes from 20 percent ofRead More

This story originally appeared on Bizness Apps According to trend watchers, the message for businesses and marketers this year is: go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first — andRead More