How can you confidently pour your heart and soul into a non-traditional marketing strategy, knowing it could either take flight or fizzle? It’s a dilemma that outside-the-box marketers must wrestle with if they truly wish to innovate and transform their industry. The idea of experimenting with methods that haven’t beenRead More

Just because you learn how the chess pieces move doesn’t mean you will win the game. In fact, you can’t lose the game until you learn the moves. But how the pieces move is just the beginning. To win, you need to know the strategies and philosophies of the game.Read More

Microsoft Ignite, Oracle OpenWorld and Salesforce.com’s Dreamforce: These tech conferences are household names in the software community, and each company has a customer base broad enough to warrant having its own user conference. What are these events for? User conferences are designed by vendors to: Educate, inspire and encourage networking among customersRead More

If you’re a small business owner with a modest budget, you may be wondering where to begin with advertising. Although the advertising world can be overwhelming, the good news is that you know your business better than anyone else. Here are a few things to consider when creating your advertisingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Many new businesses and startups are making the decision to not promote their business to baby boomers. As a result, they are missing out on an opportunity to reach an audience of more than 76 million people in the U.S. alone. Whenever we hear the term baby boomers, our minds immediately think ofRead More

How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can beRead More

This story originally appeared on Buffer “How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was aRead More

From Tony Robbins to Tony Hsieh, top leaders across industries write books to cement their authority. If done right, writing a book can also generate phenomenal leads and revenue for an entrepreneur. Multimillion-dollar entrepreneur and member of The Oracles Rob Kosberg knows something about using a book to turbocharge yourRead More

There’s no doubt about it — we are living in the digital age, and we aren’t going back. Truth be told, you’re living decades in the past if your business doesn’t have a solid online presence, particularly if you’re a retail-based brand. Related: 6 Steps to Building a Million-Dollar Ecommerce Site inRead More