You follow inspirational accounts and figures on Instagram and Facebook. You enjoy their posts and find yourself motivated by them. You have given them valuable placement within your newsfeed or social feeds. Increasingly, I find myself gravitating toward content from somewhere other than my social feed — my email inbox.Read More

The secret to juggling is to always have one of your chainsaws in the air. Simple, right? You have one more chainsaw than you have hands, so don’t try and hold all three at the same time. Simply, always be throwing and catching at least one. Ready to rev upRead More

Whether it’s a customer meeting, an industry conference or an employee celebration, your business puts on its fair share of events. These events are important but also require considerable time to plan, market and execute, which limits how much effort you can devote to other tasks. It would be greatRead More

If you aren’t fully committed to building your personal brand yet, it’s time to go all-in. I’m a huge advocate when it comes to personal branding — it’s how I built my first marketing agency. I leveraged my personal brand and bootstrapped its growth, allowing me to avoid taking outRead More

Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact: 88%Read More

Pitching the media can be overwhelming. It’s a long, hard process to come up with an idea, find relevant journalists, pitch them, and then follow up. However, the results can be well worth it. My own company has generated millions of dollars of business from well-placed articles, and I’m not theRead More

With 2018 on the horizon, we’re all in a state of reflection, looking back on all the good, the bad and the ugly 2017 brought us. When it comes to social media, it’s hard not to think about the latter two. With all the political turmoil and uptick in trolling,Read More

Google’s AdWords platform is one of the most popular ways to run ads across a huge display network, and with good reason. The barrier to entry is low, costs are manageable, and the wide variety of possible positions means there’s always somewhere your ad can be displayed. With any large adRead More

Within about two years, Incredible Foods launched its first product: Perfectlyfree, a dairy-free frozen treat that is also free of other allergens. The line is in 5,000 grocery stores and by the end of next year, the company predicts it will be available on both coasts. But, before the releaseRead More

The big buzz around millennials is how entrepreneurial they are. Whether or not they really are more inventive than previous generations can be debated, but it sure is easier now than for previous generations. We have so many tools at our disposal that can make the first step into being a real-deal entrepreneurRead More