Never Run Out of Content: More than 70 Places to Curate Great Content
This story originally appeared on Buffer Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? There are many great websites on all sorts of topics. WithRead More
Building a Business Around An Unmet Need
Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episodeRead More
5 Outdated Content Marketing Tactics (And What to Do Instead)
Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. PeopleRead More
How the New Animated Smash, ‘CoCo,’ Got It Right, in Its Outreach to Latino Audiences
Another weekend, and another box office victory for Disney Pixar’s CoCo, the animated smash hit, which has earned over $108 million since its pre-Thanksgiving release. The film has drawn praise from critics and moviegoers alike, and has struck a particular chord, emotionally, with the U.S. Latino demographic market segment. Related: Marketing toRead More
Why You Should Treat Your Marketing Budget Like a Poker Bankroll
Just as the richest players in poker can still lose it all, even brands with the biggest marketing budgets can still lose millions on a bad play. Pepsi discovered that truth firsthand after running a tone-deaf YouTube ad in April featuring people marching down a city street with generic protestRead More
How This Mom Hits 7 Figures a Month Using Social Media
Lindsay Teague Moreno is an author, podcaster and business owner whose business has been known to bring in seven-figure months. In just two short years, she built a seven-figure personal income selling Young Living Essential Oils, using only social media. She did it with three little girls at home, learning byRead More
So, You’ve Created a Website: Now, What?
It’s almost 2018, and all the years (so far) that we’ve enjoyed web-based technology have produced an abundance of website builders available to help any of us, from aspiring entrepreneurs to passionate bloggers. Related: 50 Easy Ways to Drive Traffic to Your Website Even if you yourself don’t know anything aboutRead More
Claiming and Optimizing Your Google My Business Profile
Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service area businesses. You have to have aRead More
6 Proven Facebook Advertising Offers You Can Use to Attract More Business
The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound We’ve identified six proven Facebook offers that have worked across the board in multiple industries for our agency clients.Read More
4 Tips for Using Google’s Keyword Matching Tool to Spend Your Ad Budget Wisely
The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When you’re ready to import your keyword list into Google AdWords, there’s an important step to consider. Skip thisRead More