The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | IndieBound If we could impart one piece of wisdom regarding networking and getting more referrals, it would be this: Networking is about farming forRead More

This story originally appeared on Bizness Apps Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving everyRead More

There are two different types of client experiences: reactive and proactive. Reactive means you’re responding to client’s interactions with you and your business, fulfilling their expectations, wants, and needs. For the most part, this is an outdated approach to doing business and requires you to spend a lot of yourRead More

Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned thatRead More

You may get a lot of impressions through digital platforms such as Google, Facebook and the like, but research now proves what we already knew: Consumers simply don’t trust advertising. Trinity Mirror and Ipsos recently conducted a study that showed 69 percent of consumers distrust advertising. And that number is going upRead More

It’s the time of year when everyone who does content work for a startup or tech company here in the Bay area wants to talk about how to generate story ideas. They know I do this work for a living and they want tips as they prepare their 2018 contentRead More

The problem with most content marketing strategies is that they place content as king. But, content isn’t king, and this is why … It isn’t to say creating quality, relevant content isn’t important. It is. Without this you have nothing, but even if you create the most high-impacting content around,Read More

I know this isn’t the first time you’ve been told that you need to develop content to be competitive in the marketing world today, but the fact of the matter is, it’s so important that it’s worth repeating over and over again. The use of high quality, education-based content hasRead More

This story appears in the December 2017 issue of Entrepreneur. Subscribe » For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in storytelling.  Understanding your audience matters. It always has, and it always will. In that way, storytelling never changes. But technology and consumerRead More

In 1996 Bill Gates wrote an article titled, “Content Is King.” Fast-forward over 20 years, and those words are truer than ever. Gates predicted that the “big money” would be made with content. The growth of Facebook, Twitter, Instagram, and blogging clearly illustrates the wisdom of one of the greatest businessRead More