This story appears in the December 2017 issue of Entrepreneur. Subscribe » For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in marketing. Traditionally, you raised money from friends and family, bootstrapped, lost money for one to three years and then you became profitable andRead More

What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to make money. No matter what type of product or service or information you’re peddling, the quickestRead More

From golden arches to red bulls, color is fundamental to our recognition of familiar brands and color affects the way people react when they first encounter a company. Vistaprint worked with Dr. Sally Augustin of Design With Color to develop recommendations for the design of places, objects, and services thatRead More

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use itRead More

This story appears in the December 2017 issue of Entrepreneur. Subscribe » So you hired a PR firm. And on the eve of your first big announcement, your new rep lays out a plan for a press release. This press release will go everywhere, the rep says, to thousands ofRead More

You’re tricked into thinking you want more sales, more leads and more customers. But, you don’t want more sales — you want more profit. You don’t want more leads — you want more calls. You don’t want more customers — you want more people to buy your stuff, come back againRead More

Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad thatRead More

Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brandsRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Keywords are the heart and soul of Google AdWords. Get the right keywords in place from the beginning andRead More

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | IndieBound Perception is reality. How many times have you heard that saying? Probably enough to know that the way you’re perceived really does affectRead More