The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound A hook is the front-facing message that your would-be customers see prior to becoming customers. It’s the thing thatRead More

Marketing Podcast with Megan HannayPodcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a communityRead More

We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye. All too often we spend weeks or even months creating a content strategy, and quickly find that by the middleRead More

Email revolutionized the marketing industry. Now Messenger marketing has a chance to do the same.  What is Messenger marketing? It’s a combination of an email subscription list and Facebook Messenger, where your fans and followers can connect directly with your brand through the app and communicate in real time. InRead More

Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobileRead More

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalizeRead More

Guest-blogging is one of the best online marketing strategies — and it’s fun, too, especially when you have momentum leading you to bigger and better opportunities on a regular basis. Related: 4 Ways Guest Blogging Grows Your Blog Audience Quickly The problem is, it’s notoriously hard to get started as aRead More

Every brand has a story, and if you are not effectively telling that story to consumers, then you are missing out on a tremendous opportunity to create brand loyalty and attract new customers. In fact, with compelling storytelling, you can increase the value of your product or service. Related: 13 FunRead More

In case you’ve never heard of him, Gary Vaynerchuk is kind of a big deal in the world of startups, apps and influence, but unlike some famous people who are famous for being famous, Vaynerchuk’s accomplishments are nothing to sneeze at. First, he grew his father’s $3M offline liquor store into aRead More

As one of Tinder’s first employees, I’ve had the good fortune of watching the company evolve from a passion project to a global powerhouse. Related: Use These 5 Steps to Create a Marketing Plan Although initially the app spread across the country through word-of-mouth recommendations, our marketing strategy has evolvedRead More