Opinions expressed by Entrepreneur contributors are their own. You work hard on creating content. This content deserves to get seen. But that’s only possible when you invest some of your efforts into creating the content’s headline. The headline is the one part of your content that gets the most exposureRead More

Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track. Key Takeaway: After working with tons of small businesses and clients forRead More

Opinions expressed by Entrepreneur contributors are their own. Increasing your personal brand’s value in the eyes of your prospects, in-person or virtually, is the goal of brand building. Prospects will be more eager to pay more for your goods and services and more devoted to your brand, and the valueRead More

Opinions expressed by Entrepreneur contributors are their own. So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? According to a report, adding emojis to your social media posts increases engagement andRead More

Opinions expressed by Entrepreneur contributors are their own. Have you considered an in-house marketing strategy for your brand? If so, you’re not alone. Marketing is one of the biggest challenges for many businesses, and outsourcing often leads to disappointment and headaches. Finding the right marketing firm to work with canRead More

Marketing Podcast with Steve Miller In this episode of the Duct Tape Marketing Podcast, I interview Steve Miller. Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of the Amazon #1 bestseller, “UNCOPYABLE: How toRead More

Opinions expressed by Entrepreneur contributors are their own. The video platform TikTok, created in 2016 as a continuation of Musical.ly, has gained exponential popularity in the past few years — garnering around 1 billion monthly active users. Its videos, which were once only used for dances and memes, have sinceRead More

Opinions expressed by Entrepreneur contributors are their own. Facebook Ads can be a great way to drive traffic to your website and increase sales conversions, but they can also be expensive and difficult to manage if you’re unfamiliar with the platform. By understanding how Facebook Ads work and what optionsRead More

Where are B2B marketers turning to fill the void an increasing number of brands are facing having paused or left the Twitter platform? Increasing numbers of brands and users have turned away from Twitter since its recent ownership change and subsequent top-down shifts in some of the platform’s fundamental policies.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More