The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Sjodin has spent over 25 years coaching Fortune 500 companies, industry associations, and even members of Congress on how to refine their presentation skills. During our conversation, we broke down the top three points in her latest book, “Presentation Ready,” which identifies and addresses the most common mistakes made in sales presentations. Sjodin’s research-backed insights aim to help professionals elevate their presentation game, ensuring they engage their audience and drive conversions effectively.

Key Takeaways

Deliver Presentations not Speeches. Polish comes from practice, but charisma comes from certainty. Terri Sjodin highlights several critical aspects for delivering successful sales presentations: structure your message persuasively with clear arguments and storytelling, avoid the pitfall of winging it by thoroughly preparing, engage your audience to prevent boredom, close with a strong call to action, and adapt your approach to different presentation platforms.

Drawing examples like actress Merly Streep’s effortless performances she nails on the necessity of practice, practice, practice! Don’t just conclude, close, don’t just be informed, learn to persuade and never wing it.

By addressing these common pitfalls, professionals can significantly enhance their presentations, ensuring they are engaging and effective.

Questions I ask Terri Sjodin:

[02:08] When researching this book, did your findings verify everything you knew or did you find some real surprises?

[07:12] Expand on the concept of self-admitting mistakes between rookies and veterans

[08:54] Do presentation strategies differ virtually and in person?

[10:24] How have speeches and debates prepared you and what advice do you have for alumni who aren’t in the environments with these kinds of opportunities anymore?

[15:02] Is there a methodology for people who haven’t had the training in identifying their weak spots?

[19:16] What role does rehearsal play in sales presentations?

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More About Terri Sjodin:

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