The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge, a U.S. Navy veteran who launched to help agencies, consultants, coaches, and other high-ticket B2B service providers skyrocket their sales. He also started which has grossed more than $6 million in sales with zero paid ads. Josh Elledge is a keynote speaker, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. 

During our, dare I say Meta conversation, we uncovered the transformative power of podcasting for businesses, focusing on how it can be a game-changer for networking and lead generation. A long time of the duct tape marketing podcast and leader in the industry itself, Elledge loans his experience, providing actionable strategies for how small business owners can leverage podcasting to boost business growth and establish strong industry connections.

Key Takeaways

Josh Elledge emphasizes how podcasting makes an age-old powerful tool for networking and lead generation, highlighting the importance of interviewing industry leaders to build valuable relationships. He advises creating valuable, audience-centric content to attract and convert listeners into potential leads, stressing consistency and authenticity. Josh Elledge also shares strategies for monetizing podcasts, including sponsorships and affiliate marketing, tailored to your audience/consumers’ needs to ensure profitability while delivering value.

Questions I ask Josh Elledge:

[03:12] Tell us a bit about how you’ve taught people how to use podcasts to build their authority in whatever industry they’re in.

[09:33] How can you use podcasts as a tool for a desired business outcome without sacrificing authenticity?

[16:29] What are the biggest challenges to making podcasts work?

[19:46] How do you think podcasting and B2B sales will look in the next 5 years?

[23:02] Is there someplace you’d like people to connect with you find out more about your work?

More About Josh Elledge:

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