The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Christian Brim. Through his extensive experience as a certified public accountant and certified management accountant, Christian Brim has gained profound insights into the intersection of creativity and profitability for entrepreneurs. In this episode, we cover the unique challenges faced by creative entrepreneurs and explore tailored solutions to help them thrive in their businesses without having to sacrifice passion for financial success.

Key Takeaways

With over 25 years of working with small businesses to grow their businesses profitably Christian Brim is experienced in the unique mindset of creative entrepreneurs, emphasizing the importance of embracing profitability as not just essential to creative endeavors but also, honorable. Through the Three-Pronged Decision concept, he highlights the necessity of aligning market needs, profitability, and personal passion for success. Christian guides creative minds in implementing the Profit First framework to prioritize profitability while ensuring financial stability. He also underscores the significance of value pricing as a strategy to maximize earnings. By integrating these insights, creative entrepreneurs can overcome financial challenges, unlock their full potential, and thrive in their unique ventures.

Questions I ask Christian Brim:

[00:54] Seeing as Mike Michalowicz created ‘Profit First’ what new insights do you bring to the concept?

[02:26] How are creatives a unique group with specific challenges in the business world?

[06:38] Can you explain further with a specific example from your career?

[05:13] Explain the 3 pronged decision every creative makes?

[12:36] After the profit assessment, explain the process of the profit first framework

[15:42] Talk more about the pricing dilemma in making profit

[17:34] How did your oil field experience in Oklahoma influence your career?

[20:00] Is there some place that you would invite people to find about your work, connect with you and pick up a copy of profit first for creatives?

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More About Christian Brim:

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