Personalized content is becoming more popular in the marketing scene. What has your company done in that context? August 21, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Adidas is a regular sponsor of the Boston Marathon. But, given the extent to which Adidas has emphasized personalizedRead More

When you think of advertising, your first association might be with attracting new customers. Ads are supposed to reach out to audiences unknown, introduce them to your brand, and bring them on board. But in reality, advertising can be used effectively throughout the customer journey. It’s not only a toolRead More

Marketing coach Dean Holland was making money, but from the wrong customers. August 20, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Dean Holland was a successful internet marketing coach making hundreds of thousands a month, but something was missing. In this interview, he tells Emily Richett how product-firstRead More

Influencer marketing is effective and can be lucrative, but it isn’t magic. You have to learn the business. August 20, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. By the end of this year, roughly 30 percent of all internet users will use an ad blocker.Read More

Gail Becker had a high-ranking role at Edelman before she founded Caulipower, which now sells products in 9,000 stores. August 20, 2018 7 min read In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to getRead More

“I’m addicted to you, don’t you know that you’re toxic?” I can guarantee this will be the first and last time I ever open a blog post with lyrics from Britney Spears, but the pop star’s 2003 tribute to perilous romance seems to perfectly encapsulate my relationship with Twitter —Read More

Here is a new way to think about experiential marketing. August 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In June, a 123-year-old tradition attracted hundreds of thousands of attendees to New York’s Long Island, and brands such as American Express, Lexus and Deloitte flocked. Each engineered a multifacetedRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The most important lesson: Don’t rush a rebrand. August 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ever heard something described as “never boring”? This is usually code for “things are constantly going wrong and I am constantly scrambling to fix them.” While that canRead More

Emotional connections keep customers coming back. August 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. On May 2, 2018, Apple became the first company to reach $1 trillion in stock market value. This is a massive accomplishment and a historic milestone; Apple has become theRead More