How This Affiliate Marketer Learned Enough About His Craft to Strike Out on His Own
John Crestani was able to make tens of thousands of dollars through his own clients. August 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks with affiliate marketing pro John Crestani. After starting his career as an analyst at anRead More
Web-Writing Tips on ‘Wrong-Way Apostrophes’ and ‘Dangling Hot Links’
Make sure to correct those errors you never saw before the advent of blogs and product websites. August 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I’ve previously posted about the writing problems of wordiness, overused clichés and use of the wrong words for the job. These areRead More
Marketing Tips From Microsoft, Netflix, Walmart and Adobe That You Can Use
It’s easy to be jealous of others’ success within your industry, but learning from the titans can be a free lesson in marketing. August 9, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. In today’s competitive business world, it’s tempting to perceive the leaders in yourRead More
Transcript of Fighting Unconscious Bias in Your Organization
Back to Podcast John Jantsch: It seems to me that, in our current political climate, culture climate, blatant bias, unfortunately, seems to be everywhere. However, there’s a whole lot of really good people that participate in unconscious bias, not meaning to. It just is unconscious. In this episode of theRead More
Fighting Unconscious Bias in Your Organization
Marketing Podcast with Dolly ChughPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She’s also the author of the forthcoming book The PersonRead More
How to Build a Resilient Evergreen Content Marketing Forest
Evergreen trees are a symbol of life and renewal because they never lose their leaves; they stay green year-round. Tell that to anyone who has dragged a Christmas tree to the garbage on New Year’s Day. The truth is, evergreen trees are part of an ecosystem. When they’re rooted andRead More
Leave Your Competition in the Dust With These Snapchat Marketing Strategies
Now is the time to double down on Snapchat to reach younger users. August 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Not a day passes without a marketer proclaiming their departure from Snapchat. No one is there. Everyone’s on Instagram Stories. Snapchat is dying.Read More
A Small Business Guide to Paid Content
If you’re a small business out in the world today, it can feel like your competition is everywhere. The ubiquity of the internet means that anyone, anywhere, can turn to any provider to get the goods or services they need. In an environment like that, what can you possibly doRead More
3 Ways Cannabis Brands Can Make a Powerful First Impression
Experts say you only have 7 seconds to hold a consumer’s attention. Here’s a good place to start. August 7, 2018 4 min read Opinions expressed by Green Entrepreneur contributors are their own. Cannabis culture, though scaling quickly, is still an exclusive club. Only nine states in the U.S. allowRead More
How to Ethically ‘Steal’ Customers by Leveraging Redemption Funnels
Dave Lindenbaum talks about updating the Groupon business model for 2018. August 6, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. “I didn’t know what my dream was, but I knew it wasn’t behind a desk doing Excel spreadsheets,” says Dave “Kombucha” Lindenbaum. Lindenbaum transitioned fromRead More
