Design for Dummies: 5 Tips to Liven Up Your Written Marketing Content
I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night. I’m a writer to the core. But, as much I love words, I recognize that they don’t jump off the screen and grab people’s attention. Let’s face it: even the most beautifulRead More
Weekend Favs August 4
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
5 Ways to Get Your Business Featured on Reality TV
Getting your business featured on a reality show like ‘Shark Tank’ may be your big break. August 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Arguably the world of getting your business into the market has changed. The days of placing full page ads inRead More
A Former Spam King Reflects on 15 Years in Email Marketing
Complain about regulation all you want but a single set of rules is fundamental to making an industry grow. August 3, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing got its start back in 1978, when the first “mass” email was sent to aboutRead More
Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements
Industry Group Finds Consumers Love ‘Rewarded’ Ads: Marketers, Less SoA new collaborative study by the Mobile Marketing Association (MMA), OpenX, and MediaMath looks at view-and-reward advertising, rewarded opt-in ad types, and what they may mean for digital marketers going forward. MediaPost [youtube https://www.youtube.com/watch?v=LnFkCSaVync?rel=0] Google Has A Podcast App, But DoesRead More
Want to Jump-Start Your Ecommerce Business? Try a Pop-up Shop.
The first thing you need to know: A pop-up isn’t about stocking shelves and hoping people browse. It’s about attaining a ‘wow!’ status. August 2, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Facebook talked a good game about its 3-D virtual-reality headset, Oculus Go, duringRead More
Why Women Dominate Influencer Marketing — and Why It May Be the Right Career for You
You don’t need a huge following to take advantage of this growing opportunity. August 2, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. In a time when women are fighting for pay equality, work-life balance and gender parity, there is one emerging industry where women dominateRead More
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
With 6.7 million trademarks out there — sigh — it’s getting hard to find something unique. Here’s what to do instead. August 2, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Due to the sheer volume of new businesses and products emerging year after year, findingRead More
Transcript of How to Transform Your Company Into an Inbound Organization
Back to Podcast John Jantsch: Inbound marketing has been with us, I don’t know, over a decade or so I suppose. I think unfortunately, a lot of marketers have caught onto it. It’s now sort of the new automated way to get customers. In this episode of the Duct TapeRead More
How to Transform Your Company Into an Inbound Organization
Marketing Podcast with Todd HockenberryPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company’s Future UsingRead More
