Small Business Guide to the Google Universe
The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use Google for small businesses. While Google has a lot of different products and services, to me, the following are what trulyRead More
It’s Okay to Promote Yourself — in Fact, It’s Necessary. Here’s How to Do It Better.
Here’s what to do if you aren’t a natural marketer. July 16, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. If you ever heard the expression “Pride goeth before a fall” or you were ever scolded by a teacher or a parent for “thinking too muchRead More
How to Harness the Power of Authenticity and a ‘Relationship Funnel’ to Explode Your Brand
Rachel Pedersen used a viral Facebook post to build a business based on relationships. July 16, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this interview, Emily Richett talks with Rachel Pedersen, a college dropout turned entrepreneur who has been named one of the mostRead More
3 Considerations You Must Think Through Before Taking a Political Position as a Brand
It is becoming harder for brands to stay neutral in our hyper-political times. July 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Remember when general wisdom said you should never mix business and politics? Then “don’t rock the boat” shifted to “be controversial to standRead More
How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)
If you’re struggling to drive urgency in your business, here are three ways to do it July 16, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all seen those infomercials — the ones that urge us to call in to buy a blender or aRead More
This High-Ranking Executive Quit Her Job to Reinvent Animal Crackers
Erika Szychowski launched Good Zebra in 2016 to offer protein-packed cookies as an alternative to bars. July 16, 2018 10 min read Editor’s Note: In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get theirRead More
How to Sell Your Video Content Like an All-Star Product
Greg Rollett sits down with Andy Eilers to discuss his new series, ‘The Andy Eilers Show.’ July 16, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Greg Rollett talks with Andy Eilers, who is launching The Andy Eilers Show with Ambitious TV.Read More
Here’s How to Earn and Keep the Loyalty of Your Customers
Nobody will buy from you unless they trust you, but once they trust you they will buy again. July 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Your business survives or thrives based on what you do with your marketing strategy. You see marketing everyRead More
What Does ‘Quality’ Really Mean in Content Marketing?
Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going to blow your KPIs away! Okay, sarcasm aside: Every contentRead More
How Businesses Can Use Mobile Marketing to Their Advantage (Infographic)
Need to boost your marketing? Go mobile. July 15, 2018 2 min read The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones. Today’s marketing initiatives go far beyond print ads and desktop computers, and it’s moreRead More