My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Here are some strategies for getting customers to offer up the information you really need, about their experience. July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. How many times, during a customer experience, have you been asked to “just take a quick survey”? Whether you receive aRead More

July 13, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. If a brand releases an ad and no one sees it, is it still called “advertising”? People have more tools than ever before to skip out on ads entirely. More than three-fourths of the people inRead More

Social media, retargeting and participation in forums should all be part of your promotion plan. July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you’re finished crafting an engaging blog post for your readers, you may be disappointed to see that no one isRead More

Your guiding principle should be to not write the way you — or any of us — talk. July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When many of us write a first draft for our blog or that important business communique, we may use moreRead More

The company says it experienced ‘unprecedented’ customer turnout and provides a lesson on preparation for entrepreneurs. July 13, 2018 4 min read Build-A-Bear Workshop generated buzz on social media leading up to Thursday’s “Pay Your Age” sale, calling the upcoming promotion its “biggest deal EVER.” The company, which allows childrenRead More

Don’t put the social media cart before the brand strategy horse. July 13, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. To excel at social media, you must be a social media expert, right? While this is true in some respects, having narrow social media knowledgeRead More

The digital ad space is rife with fraud and bots, stealing your precious marketing dollars. July 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Are you wasting your ad budget? Studies suggest that a lot of advertisers are. The Association of National Advertisers reports thatRead More

It’s not too late to up your odds of big sales this year, and not too soon to begin preparations for next year. July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The fourth installment of Amazon Prime Day is set for next week, runningRead More

Google leans more on algorithms for ads as critics highlight risksGoogle has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? ReutersRead More