John Sculley helped build brands including Pepsi and Apple into what they are today. Here’s how he did it. July 19, 2018 6 min read With a business resume like John Sculley’s, you can’t help but name-drop. He was the president of PepsiCo, CEO of Apple and a founding teamRead More

To surmount those challenges, marketing and sales need to work together to create a deep breakdown of each buyer persona. July 18, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Considering that the major portion of a buyer’s journey takes place without his or her knowledge, salespeople haveRead More

Business owners have to pay attention to online reviews because they can have a huge impact. July 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. On July 2, the California Supreme Court issued a ruling that could have major implications for California businesses. In HassellRead More

Learn how to build an all-star brand by concentrating on these select keys. July 18, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Erik Huberman talks with Entrepreneur Network partner Business Rockstar about the three pillars of marketing: awareness, nurturing and trust. The three pillarsRead More

“You have part of my attention – you have the minimum amount.” This scathing remark, delivered by actor Jesse Eisenberg while portraying Mark Zuckerberg amidst a heated deposition in the 2010 film The Social Network, has a certain pertinence today with regards to the company Zuckerberg founded back in 2004.Read More

July 17, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Does your domain name look a little bland? If so, it might be time to add an emoji. Emoji are now offered on .cf, .m, .ga., .GQ, .ml, .to and .ws URLs. Universally understandable, companies includingRead More

How one unfortunate story in my youth taught me the importance of knowing the right people. July 17, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. I recently visited Los Angeles and drove through an area that I grew up around. I was regaling my wife withRead More

It’s time to look beyond social media powerhouses like Facebook, Twitter, Instagram and LinkedIn. July 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no surprise that social media marketing is crucial to business growth in 2018. After all, we’re living in a digital worldRead More

If you can get your message, market, and media right, you’ll be on your way to marketing dominance. July 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from AmazonRead More

Culture is the foundation of your brand and culture begins with the people you hire. July 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Company culture is one of the commonly overlooked things to tackle when building a business. Founders often think it’s something extra andRead More