4 Ways to Get Over Your Fear of Video Marketing

Ben Angel gives some pointers to help finally start producing with video. July 3, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Ben Angel lays out some roadblocks some entrepreneurs and creatives may be feeling about video marketing.  In addition,Read More

Finding the Extra Million Dollars Hidden in Your Business

How follow-up can net you more money and grow your business. July 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks |Read More

Why Building Relationships Is the Marketing Secret No One’s Talking About

Customers, influencers and competitors should all be part of your network. You read that right: even competitors. July 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I love technology. I mean, in today’s world, who doesn’t? It makes our jobs easier, it connects us toRead More

Steal This Marketing Tactic From McDonald’s and Petco to Dramatically Increase Sales

July 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Big brands change with the tide or die. In the case of companies like Toys ‘R’ Us and Blockbuster Video — death came knocking because they continued to live in the past. Their focus stayed onRead More

Why Video Is the Best Format to Show off Your Brand’s Personality

Greg Rollett talks with Swypit founder Kevin Hodes about staying abreast of new forms of content. July 2, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Greg Rollett sits down with Kevin Hodes, founder of Swypit, a credit card processing company,Read More

How to Rally Around ROI & Prioritize Your Digital Marketing Efforts in the Face of Budget Cuts

Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. Organizations are always looking for efficiencies and ways to tighten their financial belt, and marketing departments are among theRead More

Weekend Favs June 30

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Your B2B Customers Deserve Engaging Content, Too! So, Why Not Give It to Them?

It’s important to never lose sight of the fact that the businesses you serve are made up of people. And people can get bored. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Companies today are spending a fortune on content to attract new customers.Read More

5 Tactics to Drive Website Traffic That Aren’t SEO

Although all businesses with an online presence should invest in search engine optimization, it isn’t the end-all, be-all when it comes to driving traffic to a professional website. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no surprise that driving traffic to yourRead More

I Fell in Love With Marketing After It Helped My Startup Get $800,000 in New Revenue

Here’s why every entrepreneur needs to care about marketing. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I believe in marketing because $800,000 in revenue suddenly fell into the lap of one of my startups on a Wednesday afternoon several years ago. At theRead More