Digital Marketing News: Facebook’s Subscription Groups & Brand Collabs Manager, New URL Tools at Google, & Employee Advocacy Study

Facebook tests ‘subscription Groups’ that charge for exclusive contentFacebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch [youtube https://www.youtube.com/watch?v=4xrCb7CsWrA?rel=0&w=560&h=315]Read More

What to Do When Your Marketing Isn’t Producing Results

Patience and persistence are key when developing your content marketing strategy. June 28, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks about what to do if you are under pressure to report the results of your contentRead More

How to Write a Book to Build Your Brand

You might have great reasons to write a book, but do you have the capabilities to execute? June 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Whenever I mention that I write books, I’m frequently asked about my writing process and how I went aboutRead More

How to Use Experiential Marketing to Make Your Company Memorable

Actor and entrepreneur Adam McArthur shares his advice on experiential marketing. June 28, 2018 6 min read From guerrilla marketing tactics to tapping into the world of influencers, it can be hard to stand out from your competitors today. Companies are having to find unique and out-there marketing strategies toRead More

3 Psychological Reasons Why Buyers Crave Reviews

Consumers use reviews as a source of information and to increase their sense of social belonging. June 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. No matter where you look, it seems like every piece of marketing advice is highlighting the importance of customer reviews.Read More

Robots Are Our Friends — How Artificial Intelligence Is Leveling-Up Marketing

AI is doing the jobs we don’t want to do and the jobs we can’t do, and improving the jobs we already do. June 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. How many times in the last year have you heard the question, “IsRead More

3 Mistakes in Marketing I Wish I Had Avoided

Neil Patel shares the first pitfalls he encountered, so you don’t have to. June 27, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Neil Patel speaks about his experience marketing his first business and what steps he would reconsider if heRead More

How Small Businesses Can Do SEO on a Small Budget

Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one- or two-person team. June 27, 2018 6 min read This story originally appeared on Bizness Apps Managing your SEO goals on a small budget can be overwhelming, especially if you are onlyRead More

Would a Promotional Product Be Effective at Helping You Market Your Startup?

T-shirts. Flash drives. Pens. Chocolates. What giveaway items will help customers remember your product more than SEO will? June 27, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distributeRead More

How To Navigate the Murky Waters of Cannabis Marketing

Getting the word out about your business may be tricky, since many of the traditional marketing and advertising channels aren’t yet fully available to the industry. Find out what you can do to spread the word. June 27, 2018 7 min read Opinions expressed by Green Entrepreneur contributors are theirRead More