Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to theRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s thestoryengine.co. He’s also the author of the book by the same name, The StoryRead More

Marketing Podcast with Kyle GrayPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending AllRead More

A marketing campaign for virtual meeting and messaging apps empathizes with workers who are bummed that Independence Day falls on a Wednesday this year. June 27, 2018 6 min read In this series, The Way We Work, Entrepreneur Associate Editor Lydia Belanger examines how people foster productivity, focus, collaboration, creativity and culture inRead More

In her introduction to The Ultimate Guide to Conquering Content Marketing, Content Marketing Institute’s Cathy McPhillips draws several commonalities between content marketing and video games: the interactivity, the trial-and-error learnings, the camradery. But, while many marketers have their own personal “cheat codes” that help them gain an edge, there are noRead More

The format comes in many iterations for you to experiment with. June 26, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’re interested in taking your marketing tactics in a new direction, video marketing may an opportunity to shake up your efforts. In this video,Read More

Here’s when, why and how to do advertising without relying on a brand. June 26, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble |Read More

Before she launched Create & Cultivate, Jaclyn Johnson founded No Subject, a marketing and events firm. But she never intended to be the boss. June 26, 2018 4 min read In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided toRead More

The power of face-to-face marketing can’t be supplanted by digital tricks and tactics. June 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Each year most of the world’s largest organizations host annual conferences. Dreamforce, WWDC, F8 and similar gatherings have become cornerstone events that excite brand loyalists, captureRead More

You’ve already heard of content marketing and blogs. But Facebook retargeting and exit-intent coupons are ‘growth hacks,’ too. June 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a business owner, growing your company is one of your top priorities, but as a small-business founder, youRead More