Branch out and go as diverse as possible with your marketing efforts. June 25, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Greg Rollett talks about putting hooks out into the marketplace so more people will find your product or service. IfRead More

Since the inception of the search engine, marketers have spent an obscene amount of time optimizing their content and strategy for search. And while the old days of keyword stuffing and other black-hat SEO tactics are behind (most marketers), there’s two constants that remain the same for driving organic searchRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home devices. These are how people are actually now executingRead More

A balance between design and mission helps this entrepreneur bring brands to life. June 22, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner C1 Revolution talks with Gabrielle Martinez, who specializes in experiential marketing to create a lasting impression at her company AgencyEA.Read More

Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust. June 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. By now, most people in business have heard of the European Union’s General Data Protection Regulation (GDPR).Read More

When a business gives back, everybody wins. June 22, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When businesses give to nonprofits or volunteer their time, I often hear grumblings from other business leaders in that community. It’s usually comments like:  “X company is only supportingRead More

With IGTV, Instagram Takes Aim at YouTubeInstagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired[youtube https://www.youtube.com/watch?v=mz876_UpcdM?rel=0&w=560&h=315]UnileverRead More

First rule? Always be posting. Second: Be timely. And six more. June 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. If you have experience in social media marketing, you know that engaging users is no easy task. Related: 7 Ways to Improve Online Engagement With VisualRead More

The most important thing to keep in mind when marketing to people over 50 years of age is readability. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Businesses invest a lot in generating leads, but not enough in retaining them. Did you know thatRead More