The social media giant’s move is one of many from the corporate world in the wake of the Parkland shootings. June 19, 2018 3 min read Facebook on Friday announced on its blog that beginning June 21, it will no longer allow ads for weapons accessories to be shown toRead More

Once you send out your marketing pieces, your job is just beginning. Find out which three things are ‘must dos’ if you want your direct marketing campaigns to succeed. June 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S.Read More

The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. There is a tremendous amount of interest in Google tools, especially for small business owners becauseRead More

To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate. June 19, 2018 3 min read This story appears in the June 2018 issue of Entrepreneur. Subscribe » Marketing for franchises is deceptively complicated. A brand must present one unifiedRead More

Almost half of America’s teens are constantly online. As a marketer, what are you going to do about that? June 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. A recent Pew Research study discovered that almost half of America’s teens are online “almost constantly.” In that study,Read More

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges. It could be new technology, a new strategy or tactic, some new thing. There are wild predictions about howRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Don’t let your marketing messages end up in the spam folder. June 15, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Gary Thuerk, often hailed as the “Father of Spam,” sent the first email blast in 1978. Four decades later, despite billions of people using severalRead More

It’s one that doesn’t require a big budget. June 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Did you know that Apple made more in profit in three months than Amazon has in its lifetime? Related: How to Create a Successful Influencer Marketing Campaign Yes — it’sRead More

You can’t game the system. You can only feed it. June 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Your brand has a new moment of truth. Are you making the most of it? I’m talking about the second someone who could be your customerRead More