As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much PowerHow Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre forRead More

Don’t just put up a post or an ad and call it a day. June 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. While popularity for social media platforms like Facebook, Twitter and Snapchat has begun to wane, more and more brands have begun shiftingRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Allen Gannett. He is the CEO and founder of TrackMaven, a marketing insights platform. He’s also the author of a book we’re going toRead More

Marketing Podcast with Allen GannettPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book, The Creative Curve: How to Develop the Right Idea atRead More

When you customize the experience to fit the customer, everyone wins. June 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. As a Christmas present a few years ago, my wife set up an appointment for me with a personal shopper. The clothes he picked were great, butRead More

Content personalization is no longer a dream that marketers have for leveling up engagement with their audience, it’s become an essential combo for winning the content marketing game. Need proof? According to a study from Marketo, 79% of consumers say they are only likely to engage with an offer ifRead More

Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email MarketingRead More

Learn the essentials about getting your business ready for its market debut. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from The Staff of Entrepreneur Media, Inc. and Javier Hasse’s book Start Your Own Cannabis Business. Buy it now fromRead More

Over the years, content marketing has made incredible strides. What used to be considered more 8-Bit tactics such as print and articles, have evolved into more immersive tactics like interactive and video which truly brings audiences into the “game”. And while the days of 2D 8-bit side scroller content mayRead More

For those who are having trouble creating a Facebook ad that will generate leads and sales, here are the steps you need to take. June 12, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Did you know that the attention of a goldfish is nine seconds?Read More