Despite its recent bubble of controversy, marketers still view Facebook as the prime destination for social media marketing. The newly released Sprout Social Index 2018 reaffirms this, with 97% of social marketers saying they use the platform. However, while almost everyone is incorporating Facebook into their strategies, not so manyRead More

A pitch letter to Lin-Manuel Miranda ends up on a hip hop record. Opinions expressed by Entrepreneur contributors are their own. If you look at many of the top tracks and on the Billboard charts, you’ll notice most of the subject matter deals with love, partying, or inhabiting Chris Brown’sRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone. June 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has seen substantial growth in the past year, experiencing a 198 percent increase last year alone, according toRead More

For starters, drop the use of the word ‘there’ at the beginning of a sentence. Ditto for ‘while.’ June 8, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Too many blog commentaries and internet pieces sound the same, whether they talk about how to landscape yourRead More

Ads are all about making a connection with another person. Use all that data at your fingertips to guide the process. June 8, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Easy access to customer data has sparked a new-found sense of transparency for brands and new-foundRead More

The most fun you can have in business is making money doing the right thing for every customer. June 8, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. I received an email from a potential client who was looking to purchase a monogrammed writing portfolio forRead More

Mary Meeker’s 2018 internet trends report: All the slides, plus analysisThe highly-anticipated Internet Trends report for 2018 has been released, including data bound to prove helpful to marketers for months to come. For more than 20 years venture capitalist Mary Meeker, partner at Kleiner Perkins, has researched and put outRead More

Amazon may outrank your small business website, but they can’t connect with your customers like you can. June 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you’re an entrepreneur who’s just written a comprehensive, well-researched, and entertaining article about a topic in which youRead More

If you’re a local brand, you have even more responsibility to be honest with your customers. June 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook recently launched a new video to manage perceptions about its data protection and privacy policies. In the video, Facebook worksRead More