If you’re not already bringing in major sales, you need to spend your money on this first. June 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you know the difference between brand marketing and direct response marketing? If not, there’s no shame in it,Read More

To build a strong, cohesive personal brand that attracts partnerships and multiyear contracts, you need to have clear values and solid guidelines for yourself. June 6, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. If you don’t know who Candace Cameron Bure is, perhaps you knowRead More

Don’t stretch the truth the way Volkswagen, New Balance, Airborne, Splenda, Rice Krispies and Red Bull did. June 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. New entrepreneurs are often tempted to exaggerate what new products or services are capable of. No wonder: Presented to aRead More

Adhere to these five email marketing best practices to maximize your opt-ins, leads, email subscribers, conversions and sales. June 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it nowRead More

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use itRead More

Mugatu is onto something … According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced video content, 17% use video live-streams, and 4% create documentaries or short films. Combined, this makes video one of the hottest types of content among B2B marketers. And it’s notRead More

As a professional services provider, your website should be your most valuable marketing asset and the hub of all of your marketing efforts. Your website shouldn’t just be a pretty design that people can look at. It needs to act as an actual tool for your business and work asRead More

Bring attribute data, behavioral data and deep engagement data together, all in one place. June 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Recently, while I was watching one of my kids perform in a musical rendition of Horton Hears a Who, I recognized thatRead More

Follow the second rule of direct marketing to inspire immediate responses from your target market. June 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes &Read More

Don’t confuse storytelling with marketing. June 4, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut and Syracuse University to lead the content creation and strategyRead More