Pardon me for telling the same old story once again … Storytelling is a fundamental staple of content marketing. This isn’t news. It has become a central talking point throughout the business world, and one we’ve discussed quite frequently here on the TopRank Marketing Blog. Compelling narrative is impactful forRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The founder and CEO of OpenSponsorship sits down with Jessica Abo to discuss her marketplace, which connects brands and athletes. May 25, 2018 2 min read If you’ve ever thought a certain celebrity could be a good fit for your brand’s next marketing campaign, you might have been stopped inRead More

Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail. May 25, 2018 5 min read Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating contentRead More

A solid checklist for managing your own public relations campaign will include setting clear goals, pitching the right reporter and so much more. May 25, 2018 7 min read A well-executed public relations campaign has the ability to take your business to the next level and grant you exposure toRead More

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ryan Urban. He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, andRead More

The Cambridge Analytica scandal is adding momentum to a global regulatory push. May 25, 2018 6 min read We have witnessed a tipping point in digital marketing. The Cambridge Analytica scandal marked the moment the average person realized the influence possessed by digital marketers. When the agency was exposed for gaining improperRead More

Social Media Marketing Update: Preferred Platforms and Content Types in 2018A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingChartsRead More

For long-term success, you need a different strategy. May 24, 2018 5 min read When you launch your next product, should you use a live or evergreen product launch strategy? I asked this question for a long time, and having used both several times, I now have my answer: I hateRead More

The three main benefits of content marketing are increased sales, cost savings and loyal customers. May 24, 2018 7 min read This story originally appeared on Bizness Apps For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becomingRead More