The NFL’s goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded. May 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The National Football League has announced its new policy to punishRead More

From Ikea’s pee technology to a hilarious viral video from CarMax, these companies know how to make their marketing magic memorable. May 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The purpose of marketing is simple: Put the right message in front of the rightRead More

Micro-influencers, chatbots and mobile marketing are all trends you should be diving into, to connect when everyone’s at the beach. May 30, 2018 5 min read If you’re the founder of an ecommerce business, you need to always be on the lookout for new trends. New trends alert you toRead More

Once you’ve attracted buyers to your site, don’t let them get away without trying to increase the sale. May 30, 2018 5 min read The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBoundRead More

From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want. May 30, 2018 5 min read The following excerpt is from Susan Gunelius’ book Ultimate Guide to EmailRead More

Make sure your emails end up in users’ primary inbox. May 30, 2018 5 min read As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each month, chances are you have quite a few people on yourRead More

In my content, I often refer to the customer journey, or what I like to call The Marketing Hourglass, which includes the following stages: Know, Like, Trust, Try, Buy, Repeat and Refer. All of these stages are important for moving customers closer to the sale (and beyond), but today IRead More

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and another 23% reporting it as not at all or minimallyRead More

PRESS START. These two words, which routinely appear on the title screens of video games, present both a prompt and a promise. You won’t advance until completing this simple command, but once you do, a world of adventure awaits. You can “press start” on a brand new CMWorld experience byRead More

Sometimes you intend to have your product appeal to one group; but then another group you hadn’t expected loves it, too. Time to add to those buyer personas. May 28, 2018 5 min read When my team and I built the corporate email look-up service Voila Norbert, we expected salesRead More