Top marketers share how to come up with a winning name plan. May 24, 2018 5 min read What’s in a name? Turns out—a whole lot. Your brand’s name is the message that you broadcast to the world. While companies may come and go, their name lasts forever. But tooRead More

The people who make big-dollar buying decisions want you to know how to contact them and what topics to discuss. May 24, 2018 4 min read When you’re in sales, your job depends on initiating conversations with buyers to fill the front end of the pipeline. The problem? Buyers are busierRead More

Get the skinny on different types of campaigns you can run so you can choose the best one for your marketing goals. May 23, 2018 6 min read The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & NobleRead More

Artificial intelligence will transform advertising in the near future. May 23, 2018 2 min read In this video, Entrepreneur Network partner Neil Patel sits down with Viewership.com’s Adam LoDolce to address some of the questions of his social media followers. When one Facebook fan asks about the future of AIRead More

Find out what makes a lead magnet worth clicking on and learn how to create marketing content that attracts the consumers you want. May 23, 2018 5 min read The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon |Read More

Influencer marketing is booming with B2B and B2C brands big and small dipping their toes in the water. And it’s certainly not hard to see why. From declining consumer trust to content overload to near-dead organic reach on social channels, working with influencers enables brands to build credibility, authority withRead More

As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketersRead More

These tricks will ensure your business can weather the Facebook ad adjustments. May 22, 2018 2 min read Still confused about the changes Facebook has made to its advertising system? You are not alone, but as Entrepreneur Network partner Ben Angel explains, there are some ways you can make the adjustmentRead More

Establishing a powerful marketing engine requires patience and these four strategies. May 22, 2018 5 min read When it comes to content marketing, we marketers are naturally results-oriented. We hit publish and immediately hope to see the views and downloads skyrocket. But the reality is that most content doesn’t drive resultsRead More

When most platforms wouldn’t even allow this company to advertise on their sites, the founder had to get creative. May 22, 2018 2 min read This is an episode of our podcast Problem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business — and wereRead More