Peter Cancro was just 17 when he bought the sandwich shop where he worked. Here’s how he turned it into the billion-dollar chain of franchises that Jersey Mike’s is today. May 21, 2018 7 min read On a cold, clear night in March 1975, Peter Cancro knocked on his highRead More

Engagement is down. Trust is dwindling. And the most popular social media marketing platform is now riddled with uncertainty. For marketers, the social space has never felt more daunting or perplexing. Luckily, Social Media Examiner recently released its 2018 Social Media Marketing Industry Report, the latest annual snapshot of whereRead More

The gaffe filled media whirlwind of the former New York mayor and federal prosecutor is a case study in how not to represent your client. May 19, 2018 5 min read Former New York Mayor Rudy Giuliani has been in the news lately for all the wrong reasons. After heRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Don’t deter your customers with a poor website design. May 18, 2018 6 min read Did you know that 88 percent of consumers are unlikely to return to a website after one bad experience? It’s a staggering statistic, but it certainly says something about the importance of user experience inRead More

Cultivating a feeling of ‘community’ is crucial to any company’s success.Without it, customers will just shop somewhere else. Consumers at many businesses aren’t content to be mere passersby or just the means to an end (profit) for those businesses. They want, instead, to feel a part of something significant, something that helpsRead More

Facebook has disabled almost 1.3 billion fake accounts over the past six monthsFacebook has stopped nearly 1.3 billion fake user accounts over the last six months, one of numerous statistics the company has revealed for the first time in a preliminary report announced this week. Recode [youtube https://www.youtube.com/watch?v=tkhxI1UKokY?rel=0&w=560&h=315] Pinterest provesRead More

Generation Zers can spot an ad from a mile away. If you want your message to break through, send it through a trusted messenger. Generation Z is fast becoming the most coveted of marketing audiences. Unfortunately, it is also one of the hardest to reach. Gen Z is incredibly mediaRead More

It’s a primal thing. This story originally appeared on Business Insider By David Anderson and Jordan Bowman McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the video. Read More

Marketing Podcast with Anthony SullivanPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book, You Get What You Pitch For: Control Any Situation, Create Fierce Agreement, and Get What You Want InRead More