Weekend Favs April 28

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Why PodcastingIs the Next Marketing Frontier

If your visual content marketing efforts are growing stagnant, it may be time to consider an audio content strategy. April 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Commuters have traded in their playlists for podcasts, and consumers everywhere are tuning into online talk shows.Read More

‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality

Whether you’re selling a product or a societal warning like global warming, VR is the wave of the future. April 27, 2018 3 min read Imagine: You’re wading through chest-high jungle in the Amazon Rainforest beside sweaty workers slashing through the brush to create the broad open fields that will growRead More

Digital Marketing News: 3.3B Global Social Users, Facebook’s Loyalty Prediction AI, & More

Report: Social media use is increasing despite privacy fears3.3 billion people worldwide use social media, an increase of some 100 million over the first three months of 2018, according to new report data from Hootsuite and We Are Social, despite a spate of recent privacy fears surrounding Facebook and otherRead More

How This Chinese Designer Eked Her Way Into the Very Male, Very European World of Haute Couture

In ‘Yellow Is Forbidden,’ we meet the entrepreneur who designed the fabulous yellow cape Rihanna wore to the Met Gala in 2015. You remember that, don’t you? April 26, 2018 9 min read Eyes popped and jaws dropped on a spring evening in May 2015 when a slender young womanRead More

Platforms for Finding, Connecting and Managing Social Media Influencers

There are a variety of tools at your disposal for engaging with influencers and creating campaigns. April 25, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. With the rise in popularity and effectiveness of social media influencer marketing, it’s easier now than ever to jump rightRead More

6 Ways to Attract More Customers Through Outbound Marketing

Outbound marketing is often associated with more traditional methods, like direct mail. The thing is, ‘traditional’ works. April 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In today’s online business world, it’s much more commonplace to hear experts extol the benefits of inbound rather thanRead More

How a Facebook Page Can Help Promote Your YouTube Videos

If you haven’t already set up a Facebook page for your business, now’s the time to set one up: It can help easily increase page views of your YouTube videos. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from JasonRead More

4 Ways You Can Build Your Email List

These four sources can help you raise the number of readers you have for your email content and marketing messages. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it nowRead More

7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers

If you’re trying to nudge your prospects to turn them into customers, these seven ideas can help. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now fromRead More