Publicity for Good founder Heather DeSantis shares her most disruptive strategies. May 2, 2018 3 min read Getting the word out about your business can be tough, particularly if you don’t know how to effectively reach out and then keep the momentum going once you get some coverage. So howRead More

Turns out that Kim – the “madman” – is teaching us all a few fundamentals about sales. Who knew? May 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ruthless dictator. Human rights abuser. International criminal. Little Rocket Man. North Korea’s Kim Jong-un has been calledRead More

Digital marketers know their company’s website is more than a digital storefront. It’s a marketplace that must deliver a quality, engaging experience for prospects and customers once they arrive. So, it’s no surprise that the average company invests in a website redesign every three years to stay fresh, competitive, andRead More

Businesses surveyed said they had put 7 percent into marketing their first year; they should have put in 28 percent, they said. May 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The Small Business Administration reports that there are 29.6 million small businesses in theRead More

An increasingly global world means there is more competition than ever, and commoditization is a growing threat. Businesses that scale the right way, are going to be positioned to increase market share as weaker players are sifted out. Whether you’re growing to your first million in revenue, are well pastRead More

At the Kentucky Derby, horses run for the roses and people run for these. May 1, 2018 2 min read The notion of a single cocktail costing $1,000 might seem over the top, but if you’ve ever been to the Kentucky Derby, you know that over the top is exactlyRead More

In this video, Entrepreneur’s Liz Webber shares the right way to pitch your business. April 30, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Getting press coverage for your business isn’t as hard as it sounds. Just take it from Entrepreneur’s Insights Editor Liz Webber. InRead More

Fear-based marketing to seniors was probably already outdated in the days of “I’ve fallen and can’t get up.” April 30, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Not that long ago, a fear-based marketing strategy for seniors made sense. With the digital era on theRead More

These easy, everyday steps can help set your business up for success. April 30, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In light of National Small Business Week, I’ve been thinking a lot about the challenges that keep small businesses from doing more business andRead More

Video isn’t for the faint of heart. You need to feel confident enough to put yourself, and your brand, out there. But it’s a medium that a lot of marketers are exploring as it holds a lot of potential. In fact, Cisco’s Visual Networking Index predicts that 82% of allRead More