This Museum Is Dedicated to Failures
This story originally published on April 27, 2017. From honoring scientific discoveries to displaying paintings by masters, museums help to preserve, document and share some of the most spectacular accomplishments of people. Now there’s a museum showcasing things that … didn’t come out so well. Related: 6 Proven Strategies to ReboundRead More
How to Market Your Online TV Show
Find out why 100 viewers can be better than 100,000. March 19, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. As a small business owner or entrepreneur, your goal when creating videos isn’t to go viral. Your goal when creating videos is to get them seenRead More
3 Reasons B2B Marketers Need Optimized & Influencer Activated Content
We’ve all read the headlines about the death of organic social media and BuzzSumo’s recent report on the huge drop in social sharing reinforces the news that the free for all days of social media are coming to a close. Add to that the distrust of branded content and advertisingRead More
Why Employer Branding Is So Important
Employer branding will help you hire new employees, create a strong company culture and even reduce marketing costs. March 17, 2018 3 min read This story originally appeared on Personal Branding Blog Having a reputable employer brand is a must for an organization’s strategy because it helps companies recruit better candidates,Read More
Weekend Favs March 17
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
Branding Boot Camp: What to Do When You’re Doing Too Much
Contributor Jessica Abo sits down with branding expert Kathleen Griffith in a special four-part series to figure out how she can grow her business and what you can do to scale yours. March 16, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Maybe you’re in theRead More
5 Reasons Your Mobile App Needs Video Integration
Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition. March 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Mobile apps have the power to do many things, and you’ll need to make choices as youRead More
Digital Marketing News: YouTube Beats Facebook, Twitter Verify for All, Gen Z Bailing on Social
Social Networking Platforms’ User Demographics Update 2018 – The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts [youtube https://www.youtube.com/watch?v=d2Cvmbt6IyI?rel=0] ForresterRead More
How to Make Your Content Spread Like Wildfire With This Simple Strategy
With all the content that exists, it can be hard to stand out. March 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Ever feel like your content doesn’t get the traction it deserves? You spend so much time crafting valuable content you know will helpRead More
What Do Modern B2B Customers Want? It’s More Complex Than You Think
B2B buying is changing, so stop selling like it’s still the ’90s. Here are three strategies for giving customers what they want. March 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The up-and-coming generation of younger B2B procurement professionals is once again bucking prior generations’Read More
