The sales cycle for a service business is different from other consumer businesses. Learn the difference so you can profit. March 21, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it nowRead More

Position yourself as an expert on a TV or radio show and you’re almost guaranteed to get leads. March 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Excerpted from Make It Rain! by Areva Martin. Used with permission from Center Street, a division of HachetteRead More

When you started your business, chances are you didn’t do it with the intention of working with high-stress levels and long hours the rest of the life. In an ideal world, many business owners have the idea to create a business and then let it run in the background withoutRead More

Indifferent customers are likely to start shopping elsewhere. March 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Excited and engaged customers bring in 23 percent more profits. However, with advancing technology and decreasing face-to-face encounters, companies are having to find new ways to get customersRead More

The expression, “Marketers are data rich and insight poor” is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises toRead More

How to network, not do in-person cold calls. March 20, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Sometimes, when I go to networking events, I observe people engaging in what I like to call “dueling monologues.” Now, “Dueling Banjos” — that’s a great song. Dueling pianos,Read More

A simple and effective way to make your voice heard is to brand yourself as an expert. March 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Your brand is the face your business presents to the world and is how consumers differentiate you from your competition.Read More

With changes to YouTube’s Partner Program, many small content creators are looking elsewhere. March 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s been a dramatic shift within the digital world, and consumers are no longer simply consuming content. Everyone with a smart phone whoRead More

Overcome your stage fright and broadcast yourself live to leverage your marketing and get a bazillion leads. March 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. There have been a lot of announcements and changes coming out from Facebook, causing Internet “buzz” to go aRead More

Make the most of low-cost options to engage customers, build lookalike lists of promising leads and measure your results. March 19, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The Facebook Ads platform is one of the best tools small businesses can use to target specificRead More