Disney’s Punny Team Up With Solo Cup for the Next ‘Star Wars’ Movie Is a Good Reminder That George Lucas Made Millions on Licensing
The more experienced entity doesn’t always know best. March 7, 2018 2 min read The Disney marketing team never stops. With the opening of A Wrinkle in Time this weekend following the behemoth that is Black Panther, the studio is now turning its attention to the film they hope willRead More
A Cult Craft Brewer Says Its ‘Beer For Girls’ Is Satire — But Women Are Slamming the Company for the ‘Lazy Stunt’
BrewDog released a ‘beer for girls’ called Pink IPA that’s intended to satirize the beer industry. March 7, 2018 2 min read This story originally appeared on Business Insider BrewDog’s attempt at a “satirical protest beer” for girls is falling flat for many women. On Tuesday, the craft brewer released PinkRead More
Determining Your YouTube Strategy and Core Message
Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message. March 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book UltimateRead More
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
March 7, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. When the company that owns the Johnnie Walker brand, Diageo, launched a limited-edition version of its scotch featuring a female version of its top-hat-wearing male icon, there was quick backlash. Consumers and the media found theRead More
Facebook Might Be Shrinking Your Audience but There’s Lots You Can Do About It
Entrepreneurs can empower their followers to take back control and then create a multi-platform internet presence, so it never happens again. March 7, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. By now you’ve probably heard the news: Facebook changed its algorithm, seriously curtailing organic reachRead More
When to Use Your Email Signature for More Than a Sign-Off
The email signature can be a powerful marketing tool — but it can quickly become an irritating vehicle of self-promotion. March 7, 2018 4 min read This story appears in the March 2018 issue of Entrepreneur. Subscribe » Two years ago, Alaia Williams used a run-of-the-mill email signature: title, company,Read More
Content Marketers, This Is Not a Drill: 5 Alarm Bells from BuzzSumo’s Latest Report
AWWOOOOGA! AWOOOOGA! Content marketers, there is a content marketing emergency happening right now. This is not a drill. Please gather your belongings and exit the building in an orderly fashion. Go to your predetermined meeting spots to verify that your co-workers are safe, and start making a plan for theRead More
5 Ways to Bootstrap SEO When You’re on a Tight Budget
Getting links and incorporating keywords won’t break the bank. March 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and small-business ownersRead More
How to Fix a Broken Content Strategy
Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the best yet. So, let me ask you a potentially awkwardRead More
Small Businesses’ Secret Weapon for Going Global
First, an entrepreneur envisioned a B2B platform to connect brands with the right retail buyers. Then he founded Hubba. March 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The formula to entrepreneurial success is no secret: Identify an unfilled niche and fill it. In 2011, whileRead More