How to Use Storytelling to Sell Your Brand and Vision
March 5, 2018 7 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » Opinions expressed by Entrepreneur contributors are their own. The reason why the Bible is the bestselling book every year isRead More
Why Lacoste Replaced Its Signature Alligator for Its New Polo Shirts
The fashion brand is making way for a good cause. March 5, 2018 2 min read Lacoste is the latest company to find a creative way to use its platform and wide reach for good. To support wildlife conservation, the fashion brand has replaced its iconic alligator chest patch withRead More
6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018
You need to become omnipresent and top of mind. March 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won’t work for you thisRead More
Lee Odden Demystifies the Confluence Equation to Help Marketers Get Better Results
Influencer marketing is not a new concept. Public relations professionals, journalists and forward-thinking marketers have been executing some form of influencer marketing for decades. While that may be the case, times have changed. The expectation for influencer content marketing has evolved, which means consumers have higher expectations and the influencersRead More
Weekend Favs March 3
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
How to Actually Make Sales Using Google Shopping
Follow these six Google Shopping tricks to elevate your ecommerce sales. March 2, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. In theory, Google Shopping is simple. You upload your products to a feed through Google Merchant Center, connect it with Adwords and voila, your product images andRead More
Here’s How to Calculate What’s Working When You’re Marketing on Lots of Channels
Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, March 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days of blindly spending marketing dollars without a data firstRead More
Everything You Need to Know About the 5 Changes Roiling Digital Advertising
Invest in video, understand your audience and research the channels they use. March 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Just like any industry in this digital age, advertising is feeling the pressure. With agencies across the board reporting dwindling profits, those capable ofRead More
If You Want to Actually Get a Response to Your Email Pitch, Here’s What You Need to Do
Do these five things to woo your leads into responding. March 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Pitching has always been a key aspect of building a successful business. You simply cannot do without it in today’s work environment. Given that the averageRead More
Top Marketing News: Content Marketing Trends, Google Checks Your Speed & YouTube Live-Streaming Updates
Content Trends 2018: BuzzSumo Research ReportA new report for BuzzSumo shows that social sharing is down 50% year-over-year, LinkedIn is becoming a leader in social engagement and more. BuzzSumo [youtube https://www.youtube.com/watch?v=W3MqXOFQX1A?rel=0] YouTube Adds New Live-Streaming Tools, Including Monetization Options. Social Media TodayYouTube recently added automatic english language subtitles for live-streamingRead More