The Super Bowl has been called “The Marketer’s Holiday” for good reason. At $5 million for a 30-second spot, it’s one of the highest-grossing media events in the world. And with all the hype around previews before The Big Game, it’s become a frenzy to follow all the activity ofRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

To build a brand today, you need to be known for more than just your product. You want to become known as a company that will truly enhance its customers’ lives. Apple knows this; that’s why its product reveals and Worldwide Developer Conferences are such extravagant affairs. The goal is to create aRead More

This story appears in the January 2018 issue of Entrepreneur. Subscribe » There’s a lot of pressure on entrepreneurs to be not just great business owners but also great business minds. Writing a book seems like a logical path to influencer status. But is it?  Q: As an entrepreneur, is itRead More

Whether you’re in the steel industry, fashion or IT, selling is integral to your company’s success. A good sales team, though, does more than just sell product. Sales roles are customer-facing and interact with prospective customers, too. They’re responsible for bringing in and keeping a steady stream of business. It’s aRead More

Social Media Trends to Put Into Practice in 2018 [Infographic]What should social media marketers focus on in 2018? This infographic shows several trends, like social media ROI, mobile growth and trust. Social Media Today [youtube https://www.youtube.com/watch?v=Zm4KvKBBYqc?rel=0] Search, Paid And SEO, Rank Higher As CMOs Seek New Agency PartnersWhat do CMOsRead More

Word-of-mouth has always been a successful form of marketing. When it comes to spreading this word on social media, influencer marketing is one of the most effective methods. A recent Tomoson study reveals that businesses are earning $6.50 for every $1 they invest in influencer marketing. The top 13 percentRead More

Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something that’s been going on for a couple of years, and I thinkRead More

Most companies, big and small, have accepted the inevitability and importance of a proactive public relations strategy. PR can aid in building brand equity, improving hiring prospects, educating the public, developing credibility and increasing brand awareness, all of which will eventually lead to sales. Yet too often, startups and established companies waitRead More

Tom Edwards, chief digital officer, agency at Epsilon sat down with Entrepreneur Network partner Jeffrey Hayzlett at the C-Suite Conference in San Francisco to talk about the future of marketing, the infusion of voice-based technology into consumer products and how brands should shift from social media to social messaging strategies.Read More