While the payload of SpaceX’s inaugural test flight of the Falcon Heavy Rocket — Elon Musk’s red Tesla roadster carrying a dummy outfitted in a spacesuit — was initially headed for Mars’s orbit, the rocket’s third burn was so effective that the vehicle kept going to the asteroid belt inRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Google Shopping is built entirely around something called Shopping Ads. They’re the small, square-ish image ads that appear atRead More

Advertising on Facebook is a must for any marketer. First of all, it’s a goldmine when it comes to users. As of June 2017, the channel boasts more than 2 billion monthly active users and an impressive 1 billion+ daily users. That’s an extremely powerful channel to tap into, but inRead More

Back to Podcast John Jantsch: Hello. Welcome to another episode of the Duck Tape Marketing Podcast. This is John Jantsch and my guest today is Troy Dean. He is, like all of us, an online speaker, coach, consultant, podcaster; but he’s also the founder of WP Elevation, which is theRead More

Marketing Podcast with Troy DeanPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Troy Dean. He is an online speaker, coach, consultant, podcaster, and founder of WP Elevation. He and I discuss the consulting world of WordPress and why WordPress just keeps getting better andRead More

Roughly 120,000 visitors from 130 countries descended on the Twin Cities last week to take part in Super Bowl LII festivities hosted in downtown Minneapolis. To welcome visitors to the Land of 10,000 Lakes, Minneapolis-based U.S. Bank—which just so happens to have its name on the stadium that hosted theRead More

A few years back, I attended a convention of entrepreneurs with a respected business journalist who was looking for interesting rags-to-riches stories. Word of his pursuit quickly got out among the attendees, however, and the journalist soon had a posse of people following him around, desperate to share their sagas. Related:  Don’tRead More

I’ve said it once (or twice) and I’ll say it again: content is no longer king, it’s air. It not only touches all aspects of your marketing these days but of your business as well. Your audience expects to find information about any product, service, or challenge they face simplyRead More

The online marketing space is filled with techno babble. From squeeze pages to sales funnels to conversion optimizations and everything in between, it can become a bit dizzying. Especially if you’re just starting out online. But at the heart of any successful business is a scalable marketing campaign with aRead More

When we reflect on Super Bowl ads of the past several years, certain brands spring to mind, such as GoDaddy, while some campaigns are more memorable than the products and companies they were shilling for (Puppymonkeybaby, anyone?). But the ads that get people talking in the moment are the realRead More