Marketing Podcast with Chris DuckerPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his bestselling book Virtual Freedom. He is also the hostRead More

Tide Pods are not food. They clean clothes. They should never go in your mouth. But, that hasn’t stopped kids and young adults from ingesting them anyway, all in a bid for some quick internet fame. Related: I Tried Out an Exoskeleton That Some Ford Workers Are Using — andRead More

One of the top challenges for startups is more than just how to market their brand. It’s how to build customer loyalty, especially with millennials. Customer loyalty is a big deal. Companies invest millions of dollars to get loyal customers — customers who will repeatedly buy their products or servicesRead More

In late 2014, the hashtag #WhyIStayed was trending on Twitter. Frozen pizza slinger DiGiorno, known for being snarky and clever on social media, wanted to join the fun: There was just one problem: #WhyIStayed started in response to a video of domestic abuse. Women used the hashtag to tell theirRead More

When you’re building your brand, including the development of your story, personality, core message, brand promise and so on, you need to be sure to include a strategy for visual components as well. No matter how great your business and messaging are, let’s face it, visuals are usually the mostRead More

Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such asRead More

Nobody wants to hear that a startup is doomed from the start. After all, entrepreneurs have to be beacons of hope and positivity to keep going when the going gets tough. Sometimes, however, the odds are simply stacked too high. Recent research from Boston University and Switzerland has brought theRead More

Alexa has a cold. Or at least that’s one theory. Amazon has released a 30-second teaser of a commercial in which its virtual assistant, Alexa, loses her voice. While delivering a weather forecast to a user, Alexa coughs and stops speaking. In the ad, Amazon CEO Jeff Bezos appears floored byRead More

In a 30-second clip of an Amazon commercial, the unthinkable happens: Alexa loses her voice. The ad, teased in advance of Super Bowl Sunday, features a woman brushing her teeth and asking Alexa for the day’s weather forecast. As Alexa delivers the information, the virtual assistant makes a coughing noiseRead More

By now, we all should have learned that when Elon Musk says he’s going to do something, he does it. Even when it seems like a joke at first. After the successful sale of 50,000 $20 hats (a cool $1 million) through his latest venture, The Boring Company, Musk hasRead More