Weekend Favs January 6

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Digital Marketing News: The Visual Internet, Influencer Marketing Trends, Sneaky Ads

How to Keep Up With the Rise of the Visual Internet [Infographic]Online media is increasingly visual — from personal photos to branded motion graphics, gif and videos. How can you keep up with the rising need for visual content? This infographic shares tips to help you stay on top ofRead More

10 Instagram Tools to Help You Build Your Following in 2018

What do the world’s best brands and most successful influencers have in common? One comonality is a massive Instagram following that can be mobilized at the drop of a hat to take a specific action. Related: 6 Proven Ways to Empower Your Brand’s Instagram Marketing Cultivating a strong Instagram followingRead More

Tips for Attracting Local Clients

Marketing Podcast with David MihmPodcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is lookingRead More

4 Google Display Network Strategies That Can Increase Your Return on Investment

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound A year or two after Google AdWords began, Google started selling ads on its Google Display Network (GDN). AtRead More

Today’s Savvy Branding Mixes Traditional and Modern Brand Strategies

There is an ongoing discussion about the benefits of traditional branding versus modern strategies of branding. In the past, marketers used to think that all you needed was a quality product, strong logo, mission statement or a catchy tagline in order to establish a brand. Big brands thought that having an effectiveRead More

6 Key Characteristics Your Facebook Ad Images Should Have to Be Effective

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Molly Pittman. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound When it comes to the creative aspect of your Facebook ads, it’s important to noteRead More

8 Ways Local Businesses Can Get Started with Link Building

I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started. LinkRead More

Transcript of Why Local SEO is an Important Lead Generation Channel

Back to Podcast John Jantsch: Hello, welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Justin Sturges. He is a local SEO, website building, and lead generation expert, and also the co-author of a book called Local Lead Generation, andRead More

Why Local SEO is an Important Lead Generation Channel

Marketing Podcast with Justin SturgesPodcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked andRead More