Back to Podcast Hello and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch and my guest today is Michael Veltri. He is a keynote speaker, serial entrepreneurial, leadership expert, and author of the book “The Mushin Way to Peak Performance: The Path to Productivity,Read More

Marketing Podcast with Michael VeltriPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor,Read More

As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to findRead More

In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract. What bothers me about this simple approach isRead More

In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you’re among the very small minority in this world of copywriters who can write highly persuasive salesRead More

By any conceivable measure, the performance of my YouTube channel is abysmal. My videos average 700 to1,000 views. Even my best videos get only 20,000 to 30,000 views, on average — for a grand total of around 100,000 views to date. Related: Giving Away Your Content and Marketing to GainRead More

We live in a visual world. From the moment we wake up until we go to bed, we’re bombarded with pictures, videos, words and flashing lights. Sight is efficient: We can absorb a ton of information in the shortest amount of time. A picture is worth a thousand words, the sayingRead More

When someone lands on your website, you literally have seconds to direct them to an action — after a few seconds, it’s likely they will bounce off the current page or click the ‘back’ button and find another option, which is often your competitor. By placing your call-to-action directly inRead More

Building a small business online is scary. Big businesses can easily outspend you with PPC, SEO, SMM and inbound marketing campaigns. However, smart startup founders grimly pass around business battles on the blogosphere, charging low prices for quality product, reversing their vision, failing to voice their opinion on their podcasts, showingRead More

Do you remember upgrading from an old square TV to a high-definition model? It was an amazing leap forward in the viewing experience. Then came 3D televisions…and no one really cared. Then even bigger screens, then curved displays, OLED, smart TVs, 3D and 4k. None of these advances have reallyRead More