Influencer marketing has expanded exponentially over the past several years — it’s now four times its size just two years ago. As such, the industry has evolved from a promising marketing tactic to an essential part of many marketing budgets; today, it’s a leading priority for huge conglomerates and startups and small businessesRead More

This story originally appeared on Buffer What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn hasRead More

Have a minute? Because that may be all it takes to save the life of a startup — your startup. Seventy-one percent of marketers say that closing more deals is their top sales priority.Yet a whopping 63 percent of them struggle with generating traffic and leads, according to a 2017Read More

Over the past 14 years this marketing blog has had numerous contributors, thousands of posts, hundreds of thousands of social shares and millions of views. To say blogging has had a positive impact on our business would be a gross understatement. December 28 is our blog birthday and what startedRead More

Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your siteRead More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound How do we make sure our brand and message become focal to our prospects? How is this done soRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound How much should you put out on the table to start the Google AdWords game? That’s a vital questionRead More

Back to Podcast John Jantsch: Everybody loves to set new goals for the New Year. Depending upon when you listen to this show, I have got a very systematic approach, that might help you not only create meaningful goals for the new year, but also break them down into monthly,Read More

Marketing Podcast with Colin GrayPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host, among other things. He and I discuss his effective approach to goal setting. Gray creates and produces hisRead More

2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digitalRead More