It’s no secret that subscription businesses are hot, but Hitwise’s 2017 whitepaper on the subscription industry measures just how popular they are: The U.S. subscription market grew by 831 percent between April 2014 and April 2017, according to the report. Clearly, the competition is anything but slim, no matter which audience aRead More

Pre-internet days, it didn’t take a lot for local businesses to notify a prospect that they are located in the same city. Handing them a flyer with business details and an address was pretty much a giveaway as to where you did business. Running an ad in the local dailyRead More

Everything gets easier when your clients consider you an expert. That’s when they allow you the leash to work to the best of your abilities — when you can focus on making the best long-term product and not something rushed or shoehorned into someone else’s vision. That’s why it’s importantRead More

Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. While content has been a steady drumbeat in the marketing mix over the past 7-8 years, marketers are still hungry for best practices, examples and the latest trends. Lucky for our readers, we have excellentRead More

In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is down, media consumption in general has skyrocketed. In fact, in the United States, adults spend almost half of their time on some kind of electronic device, watching, reading and listening to mediaRead More

[embedded content]It’s that time of year again, where here in Minnesota the snow is falling, the temperatures are dropping and hearts are warming with thankfulness and appreciation. 2017 has been a year of change, evolution and innovation for the digital marketing industry and at TopRank Marketing, we are incredibly gratefulRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

As we are getting closer to the end of the year, many companies are planning and seeking how they can maximize their marketing efforts in 2018. In some cases, CMOs have targeted the Hispanic market as a new stream of revenue, but they haven’t seen a strong return on investment (ROI)Read More

In this series, Open Every Door, Entrepreneur staff writer Nina Zipkin shares her conversations with leaders about understanding what you have to offer, navigating the obstacles that will block your path, identifying opportunity and creating it for yourself and for others. So much about success in entrepreneurship is doing your best to predictRead More

The 10 Most Watched Ads on YouTube in 2017 – This impressive collection of work includes two video ads that exceeded 100 million views. Which was your favorite? Natalie Portman for Miss Dior or Dwayne “The Rock” Johnson” for Apple?  AdWeek [embedded content] B2B Tech Buyers More Motivated by ReliabilityRead More