This story originally appeared on Buffer We often recommend crafting your social media posts according to your audience. But how do you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re lookingRead More

Hold my handbag a moment, while I pull over between appointments to check my flat tire, send a text to my husband to remind him to pick up the girls early, and then call my assistant to let her know I’ll be running 10 minutes late for my next client meeting.Read More

Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is the bestRead More

I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do.Read More

The holy grail of growth marketing seems to be the “aha” moment. That’s the moment, according to Appcues’ Ty Magnin, when users feel that “click” as to how your product will be valuable to them.   Related: Why Customer Engagement Is the Future of Ecommerce For Facebook, the “aha” moment occurs when new users reach sevenRead More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Ralph Burns. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Writing ad copy for Facebook ads is really not hard. The following eight elements of persuasiveRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When it’s time to choose the best settings for a Google AdWords campaign, go to the “Campaigns” tab inRead More

Back to Podcast John Jantsch: Let’s say you have this idea for a product that nobody has ever heard of before. Nobody else has created. This innovation now has blue sky opportunity for you, but at the same time, now you’ve got the immense job of educating people about anRead More

Marketing Podcast with Jonah LuptonPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in aRead More

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | IndieBound With referrals being the lifeblood of every business profes­sional, people often ask us what they can do to generate more referral-based clientele. WhileRead More