Don’t confuse storytelling with marketing. June 4, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut and Syracuse University to lead the content creation and strategyRead More

They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tellRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The percentage of teens using Facebook has dropped 20 percent in just three years. June 1, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. “It’s 10 p.m. Do you know where your children are?” The answer: probably not on Facebook, according to a new Pew ResearchRead More

Stop reading the product manual to potential clients and start helping them see your product as a solution they can use. June 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Here’s a lesson you don’t need to learn the hard way. Showcasing your product’s featuresRead More

StumbleUpon Shuts Down After 16 YearsStumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discoveryRead More

Attract more people into your marketing funnel by listening to the experts. May 31, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. To increase sales and get more from your marketing efforts, it can be helpful to hear from the experts. In this video, Entrepreneur NetworkRead More

Stay in the know in 60 seconds. May 31, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. The makers of Ambien have responded to Roseanne Barr blaming the drug for her racist tweets, saying, “While all pharmaceutical treatments have side effects, racism is not a known side effectRead More

Pokemon developed Go to engage the brand’s fans in a way that approached addiction. May 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In a world flooded by brands, it can be hard for many to become noticed let alone to be considered “addictive.” That status doesRead More

Marketing Podcast with Dorie ClarkPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: MonetizeRead More