What is marketing? This is a question many marketers have tried to answer, and most get it wrong. I’m not saying I have the definitive answer, but for me marketing is simple: It’s about creating a one-on-one relationship in a one-to-many way. On first glance this may sound impossible, butRead More

Content marketing is more than just about running successful campaigns and working hard to sustain business growth. It’s also about innovation and finding new ways to create valuable content to attract customers. As a content marketer, you will never be able to develop a successful marketing campaign by doing theRead More

You chose your vocation, you studied to earn valuable training in the field, and you worked for years to establish your place in the industry. You are the foremost expert on you, so why can’t you explain what you do for a living? Maybe you’re overthinking the matter: Take a stepRead More

Every business owner wants a website that encourages visitors to take the next step: buy or contact. This step is called conversion, and it’s the moment your lead converts to become a customer. If your website has a lot of traffic but few conversions, you need to identify why. It’s true thatRead More

There is no question that 2017 was an incredible year for marketing. What’s even better than a banner year is fresh optimism for the next. Predictions and trends for 2018 present even more opportunities for marketers that can see the signal amongst the noise. As we continue to grow, I’veRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Companies that inspire customers to be advocates on their behalf — meaning that they’re open and willing to talk favorably about a company, informally and formally — enjoy free marketing their competitors don’t. And marketers are starting to catch on to this. According to a new report from IDC research, only 10Read More

With the Philadelphia Eagles and New England Patriots set to face off this Sunday in the Super Bowl, retailers are working overtime to capture shoppers as they plan out their game day festivities — and rightfully so. According to the National Retail Federation (NRF), consumers are expected to spend $15.3Read More

Marketing Podcast with Jess OstroffPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. She and IRead More

The advertising industry is big. In fact, when all the numbers from 2017 are tallied, advertising spending in the United States is projected to reach $207 billion. However, research shows that 64 percent of people find ads annoying or intrusive. A whopping 92 percent of online ads aren’t even noticed. IfRead More