[youtube https://www.youtube.com/watch?v=eGZNocni6zE] Over the years, car manufacturers have been some of the most extravagant spenders on Super Bowl advertising. Unfortunately for them, the impact and effectiveness of their commercials have often left us scratching our heads and wondering whether or not another Chief Marketing Officer will be out looking forRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers. Podcasts are really hot, right, but do you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier thanRead More

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuringRead More

Everything seems so fast-paced these days: You go to bed one night and wake up the next morning to the announcement of an entirely new technology, or a breakthrough on a project that seemed far-fetched until, well, this moment. Related: Marketers Are No Longer in the ‘Mad Men’ Era If you personallyRead More

Marketing Podcast with John Jantsch About Content Marketing I have content marketing on the brain so I thought I’d write about it today. “Boy, there is a topic that nobody’s covered” said nobody ever. Here’s the thing though, I think it’s one of those topics that is misunderstood and certainly evolving.Read More

This month, Facebook dropped a big bombshell on business owners, brands and publishers alike. In a blog post, Facebook CEO Mark Zuckerberg outlined a plan to prioritize content from friends and family in individual newsfeeds, while demoting posts from businesses, brands and media. Related: 10 Hidden Facebook Marketing Hacks YouRead More

The number of marketing technology (martech) providers vying for every marketer’s attention is staggering: In his latest report, Scott Brinker, vice president of the platform ecosystem at Hubspot, estimated that there were 5,000-plus providers in 2017 — representing a 40 percent increase over the previous year.   Related: Top 10 Affiliate Marketing Tracking SoftwareRead More

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”?Read More

Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1. Use Google’s Ad Gallery. Find it by going into an ad group within a Display Network enabled campaign and clicking the blue “+” button. You canRead More

Back to Podcast John Jantsch: Hello, and welcome to another episode of the Duck Tape Marketing Podcast. This is John Jantsch, and my guest today is Chris Ducker. He is a serial entrepreneur. He’s been on the show before when we talked about his previous book, Virtual Freedom. He isRead More